Koshys Institute of Management Studies – MBA in Marketing
Introduction
Koshys Institute of Management Studies is committed to providing specialized management programs that prepare students for leadership in the corporate world. The MBA in Marketing at Koshys IMS focuses on equipping students with strategic marketing knowledge, analytical skills & industry exposure.
Program Overview & Curriculum
The MBA in Marketing at Koshys IMS offers a structured curriculum that balances core management concepts with marketing specialization. Key components include:
- Core Management Subjects – Finance, operations, human resources, business analytics & strategic management provide a strong foundation.
- Marketing Specialization – Courses in consumer behavior, branding, digital marketing, sales strategy & market research enhance professional expertise.
- Electives & Workshops – Optional modules in social media marketing, international marketing & product management provide practical exposure.
- Project-Based Learning – Case studies, live projects & group assignments encourage analytical thinking and real-world problem-solving.
This curriculum ensures students gain in-depth marketing knowledge while developing managerial and analytical skills applicable in corporate environments.
Practical Exposure & Skill Development
Koshys Institute of Management Studies emphasizes hands-on learning to prepare students for marketing careers. The program includes:
- Internships & Corporate Projects – Real-world assignments with companies allow students to apply marketing strategies and analyze market trends.
- Workshops & Seminars – Sessions led by industry professionals provide insights into marketing tools, consumer behavior & emerging trends.
- Scenario-Based Case Studies – Practical exercises improve decision-making, strategic thinking & leadership skills.
- Networking Opportunities – Interaction with mentors, alumni & marketing experts helps students explore career pathways.
This practical exposure ensures graduates of the MBA in Marketing at Koshys IMS are ready to handle real-world marketing challenges.
Career Opportunities & Placement Support
Graduates of the MBA in Marketing at Koshys IMS are prepared for diverse marketing roles across sectors such as FMCG, e-commerce, retail, digital marketing agencies & international business. Career support initiatives include:
- Resume preparation, interview coaching & career counseling
- Skill enhancement programs in analytics, branding, digital tools & communication
- Networking with industry professionals, alumni & mentors
- Placement drives connecting students with reputed organizations
These opportunities ensure that students are industry-ready and can secure roles that match their expertise and interests.
Conclusion
Koshys Institute of Management Studies offers an MBA in Marketing that combines academic excellence, practical learning & industry exposure. The MBA in Marketing at Koshys IMS equips students with strategic marketing knowledge, analytical skills & professional competence required for corporate success.